-Depthlessness. Can either add depth to something or take away all meaning altogether.
For example with the Wagner music that has been used in the British Gas Advert, despite its negative connotations from films such as Apocalypse now and Birth of a Nation; it now been moved so far out of context that it has no meaning at all.
Bricolage - Can take anything from anywhere and put it somewhere else to create something new.
3 approaches to postmodernism: Historical, Stylistic and Theoretical. Postmodernist texts embody scepticism towards ideas and ideals of the modern era. Plays with conventions.
Baudrillard - Theory of hyper-reality. Says that you know longer experience the world first-hand. You experience it through images and expectations.
Jaques Derrida - 'Life if like something out of a movie'. Saying that you can only explain things in the context of something that isn't real. What is fake is now replacing what is real.
Simulacrum - Copy with no original.
Levi Strauss - 4 things to remember when creating something:
- Addition
- Deletation
- Subtraction
- Transformation
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