Audience Theory

How you chose a target audience in relation to the genre and form you selected

• UK Tribes
• Questionnaires to potential target audience
• Audience chosen based on existing audience for our genre

Whether you targeted an existing audience which already enjoys specific existing products like yous

• Yes as there is then a guaranteed audience

How you made creative choices to appeal to this target audience

• Focus on star image (90% of shots contain the main star)
• Frequent close up shots
• Narrative that is relatable to our audience

How you think your target audience will use your text

• Uses and gratifications model - Diversion. Easy-to-watch, entertaining
• Uses and gratifications model - Identity. The female star is a potential role model and the narrative is perhaps relatable to our target audience.

How you media text could be marketed to the target audience

• Social networking - The use of Facebook and Twitter to share videos and promote products
• YouTube - Easy access, world-wide accessible
• Advertising poster (anciallry product) - use star image to create sense of branding.

Under Stuart Hall's theory of 'Preferred Readings', what type of 'reading' might this target audience give to your text?

• Dominant reading - feel pathos towards the female character and sympathise with her situation. Side with the female character.
• Negotiated reading - understand the emotions conveyed in the narrative but cannot personally relate to them.
• Oppositional reading - Break-up situation is exaggerated and unrealistic.

"Products will never be successful unless they are carefully constructed to meet pre-established audience needs and desires"
- I agree, I feel that products must meet at least one aspect from the uses and gratifications model (Information, identity, social interaction, diversion) in order to satisfy audience needs.